Making a day of it
When two piemontese oxen call it a day, they have worked one “giornata” – one acre. Docile force is at the root of Clavesana’s 1400 Giornate, the plural singularity of “Siamo Dolcetto”. Clavesana’s Covintners live “allagiornata” – all in a day’s work. You too can take it a day at a time with the Allagiornata labels: the Covintner’s Admittance Number and the genius loci are this label’s main trait of character. The Cartesian coordinates on the label locate where this day was won to become a single origin Dolcetto – Dogliani Superiore designated. Even in Clavesana we make a day of it – but without injuring eternity.
One thousand and four hundred Giornate make our day:
a Giornata – a day in Italian – is an acre in Piemontese:
Each of our 350 Covintner-families own about 4 Giornate
of vineyards in the Langhe hills, Italy’s Côte d’Or.
Vinification is “Allagiornata” and all is estate bottled.
Così si presenta il Coviticoltore 474:
All in a day’s work. It takes two oxen five Giornate and a half to work my vineyard. Then they call it a day. My vineyard is in Langa’s high hill, 493 meters above sea level, in Bastia Mondovì, in Località Torri. I’m one of Clavesana’s 350 Covintners: I work 5,5 of our 1400 Giornate. Singular plurality. “We are Dolcetto” – And you? Are you down to earth too? Before calling it a day, please zoom in from space, into this bottle’s exact birthplace by entering the given vines’ coordinates on Google Earth: 44° 27’ 40° 32’’ N° 7 56’54.26’’E. Have a Buona Giornata! Act today – not domani!
Covintner 474 in Clavesana